I have been using this brand copy paper for several years now. I publish a monthly Christian magazine and I use a different color for each month. I like the variety of colors for that reason and I try to use the color of paper that matches whatever holiday is in that month. I am using this color for February and next month I will I will be using the pastel green color. In October I use the pastel orange. I am very satisfied with the paper it never jams and always comes out great. I would highly recommend this paper.