I used the bright coloured paper to print my services/business at a Tradeshow. I just started my business and therefore cannot afford big and pricy banners. I used the colourful paper to write print my business name on it and displayed it on a poster board. It's bright colours attracted people to my booth where I could advertise my services.
Generally I trust the Staples brand. I felt somewhat mislead with this product... "Brights" should be BRIGHT. This should be in the "Pastels" grouping.