I like this paper the best out of any brand that I have tried. It is bright and thick. I am a teacher and I use it to copy unit vocabulary so that students can quickly find it daily. This does the job and is less expensive than competing brands. I couldn't ask for a better product. It doesn't jam either the printer or the copier.
I use this colored paper to print the rubrics for my students in my classroom. The colors help them keep track of the project guidelines over time and make getting their assignments a little more interesting.
As a teacher I am always sending home notes or monthly newsletters. This brightly colored paper helps the note to stand out and the parents are more apt to read it and respond to it.