I am a teacher and go through a lot of paper during the school year! To make the most of my yearly supply budget I look for the optimum quality for the most savings! This Staples brand paper out weighs all other brands I have tired. The colors are so bright and it feels like high end paper! I use it for parent flyers signs for my class children's art projects and more. The paper is so versatile; I can shoot it through the printer / or copier and the ink prints out sharp. The children really enjoy all the beautiful colors and this engages their creativity in art!