You get exactly what you expect. I have been shopping at Staples for years and find the Staples brand products to be of high quality and reliable. The paper does not jam and satisfies it's purpose. Along with my Xerox copier also purchased at Staples it is the workhorse product in my office. Ii is another example of good staples product at a good price.
Why would you pay for name brand when you can pay way less for the store brand and get the same quality?? I've been using the Staples brand legal size paper for our churchs' worship bulletins & purchased their 8-1/2 x 11 paper for use in our copy machine. It works just fine-no paper jams at all so why would you pay so much more for that name brand paper when you can purchase this for so much less & it works just as well? It just doesn't make any sense to just waste money!!