I have used the Staples Multipurpose Paper for about 6 months. At first I was skeptical to try it. mainly because the price was much less than the papers I previously purchased. I have an ink jet printer which I thought needed "better" quality paper. I was pleasantly surprised that the paper performed very well in my printer and also in my stand alone copy machine The 96 brightness is important to me because my printing must be on a very bright white surface. The proof of what I say about the paper is validated by the fact that I continue to buy the product