This is my primary ink-jet paper. Good quality bright white doesn't jam in my printer and I get an intangible sense of trying to do my part in using recycled paper at a reasonable cost (compared with higher percentage recycled paper)
I looked at all the various printer papers at my local Staples store and chose the store brand as the best price/performance offering. I don't need super-bright paper or additives to make the paper stock thicker; I just use my printout for hand-outs at meetings or for my own files so I don't need to spend extra money on high-priced print paper.