I absolutely love the gold paper clips. I started using them about 15 years ago for my business because I have to paperclip forms together to give back to my accounts. They love the gold paper clips as well and comment on how classy they look. They will even recycle them for me so even though they may cost a little bit more than their silver counterparts I probably even save money because they get reused over and over again. What started as just being "cool" and "different" has now become my trademark. I hope this product never gets discontinued.