i've tried other brands and this by far was the best one yet! I'm one of the persons responsible for purchases for my department and when someone else makes a different choice everyone complains! It is a great product!
This the first time I've tried to use any paper other than the standard and was pleased at how much better quality the paper looked and the increase of printed contrast. I was disappointed that it didn't show more like photo paper as I had been erroneously told. I needed to learn some how though and have amuch better understanding now. There is Glossy/Shiny and there is Matte and all the levels in between. If you want it to look like a photo with the expected shine and clarity then it needs to be photo paper (glossy etc). Matte photo paper will give the same look as regular paper at whatever the quality/brightness. I hope this helps someone. Goodluck.
The only paper that serves both the needs of my spouse's business reports and my daughter's school projects. Printed work looks very sharp. For families who take pride in their work.