When it comes to paper products I'm a bit picky. I like my printouts to be clear crisp and durable without having to pay a premium price. The bright white of this paper is great for making colors pop and the more than typical hefty weight (22 lb as opposed to the traditional 20 lb) makes the paper more durable. The surface of the paper is smooth. I've rarely seen any specks of wood pulp interrupting the bright white surface. It's my paper of choice for my inkjet printer. Even better it's available by the case at a more substantial discount than purchasing ream by ream.