Good value for the money its 96 bright white I like it alittle whiter which works best for color printing but this paper works OK. I use it on a HP Laser Color Printer. Does not get stuck in the printer which is good. Some other cheap paper that I bought from a different store got stuck. I wish it was a little thicker because its a little to thin to look good in a final production. I have some other paper I use when its time for the the final print out. But the paper is thick enough for color for the most part the color do not go through.