While there is a limit to how excited I can get about copy paper this is a good product. The trick is to wait until it goes on sale which seems to happen frequently. I never buy it at the normal price which strikes me as somewhat high. I like the brightness level and find that this paper tends not to jam too often in my printer or copy machine.
I usually buy paper by the case. I am glad the store has someone load the case of paper into the trunk of my car. At home I open the case and carry a ream or two into the house; makes for several trips to empty a case.
This paper is properly squarely cut and has a very accurate level of brilliance. The packaging is economical and since it is itself paper I can recycle the wrapping. Some competing papers occasionally have black marks on the side of the ream of paper but I have never experienced this with the reams of Staples Multipurpose Paper I have purchased. I see little if any reason to purchase a so premium grade of paper from any other paper vendor. And of course y Staples store is conveniently located and well stocked with many other items I use so it is quite easy for me to drop by the store while I am out doing other errands.