Staples Multipurpose Paper is all I use in my printer. It is an exceptional value. The brightness of the paper is 96 and that is as bright as I need for any of the printing I do. I have printed photos onto this paper to include as part of a letter I am writing and the colors print brightly and are satisfyingly legible. I also use this paper for notes and messages that are handwritten. I find it smooth and easy to write on with pen or pencil. My grandson loves this paper for his copious drawings of trucks with crayons.
My company tightened the purse strings a couple of years ago and started replacing the name brand paper I chose for my orders with Staples brand. I haven't noticed any difference in look wear or quality but the price is different enough that I started buying it for personal use as well. In our household we use it for printing reports for work copying school papers coloring on taking notes...I stopped buying different quality papers and just use this. The only thing I wouldn't use it for is resume printing.