i use coupons to buy paper. staples usually has a good coupon for reams. i have not bought paper from any other store in more than a decade. staples also has a variety of basic printing paper so i don't always use staples brand but i do get it from staples. however i wish the better bond paper including ivory was priced a bit lower. i believe stap0les should really consider pricing color and bond paper a bit lower. (I go through atb least a ream a week.)
It's white it's bright and it does the job. It's paper folks. It does what it is supposed to do. Write on it copy on it or print on it. Does a great job. You can even do origami with it. Be careful so you don't get a paper cut--otherwise it can be deadly. So with a couple of safety precautions this is an extremely versatile product which is adaptable for many uses printing and copying not the least of them. I am extremely happy with this product and it has done everything I have wanted it to.
I find this paper good for many projects. I like getting it by the case it means fewer trips to the store. The boxes are even sturdy enough to use for other things. Recycle at its best.