I have noticed a heavier and brighter paper manufactured by HP sold at a competitor right next door. Same count but for $ 1.00 less. So it; brighter heavier name brand and better savings.
I use this paper for personal and business use becasue I like bright white paper because it has a more crisp and pofessional look to it. I work from home and am always needing to print the latest information to provide my customers. It is great for everyday use but I would not recommend it for high-color graphics that use a lot of ink. You need thicker paper if you want it to last longer.