I bought it because it was a good price. I usually buy Hp paper it had been having the pink ribbon on it and I figured some money must have been donated to cancer research.
This paper is very good for general use. I probably need to use a thicker weight as some of the printing I do on it shows through on the other side. This is a non-issue for me with single sided copies which are the bulk of what I print. Great finish color and price!