I like the weight and the brightness and think it does a good enough job for standard color printing. I use a Canon Pixma ink jet and the darker colors did show through on the back side of this paper. I printed color jpg pictures of upholstered furniture copied from websites using the standard quality and matte photo paper settings. The pictures have a frosted appearance but do show some impressive detail.
I was running low on printer paper so I bought some more and it looks like it was nice brightness paper so I can print photos or documents on it with my hp printer and the price was $3.49 on sale so it was a needed purchase