I much prefer 24 lb. paper to the cheap 20 lb. It looks and feels better for professional documents. The brightness is good because it makes the black print look nice and crisp.
Best bang for the buck I've seen in a long time. Good price for starters. Then I learned that there was a rebate as well. Net cost about $2 each. Can't top that.
The only reason why I bought this paper is because it was cheap I had gone to Staples because I saw online that a certain type of paper was on sale at the time I went but when I looked the price did not match what was on the internet and I was not going to argue or start anything for some false advertisement or maybe I read it wrong....which I doubt.