I like this paper for its weight durability but most of all for its brightness. This is by far the most white paper I have ever used for printing. The clarity of the colors gained from using this paper as a base are unsurpassed as far as I am concerned. Additionally the papers ability to remain flat and not curl after printing is even better. One of its most notable qualities is the fact that on a duplexing color laser printer there is no quality loss or curling of the paper after both sides have been printed. That's a real plus and money savings when creating sales presentations for prospective clients.