Great paper that is very sturdy (24 lb weight). I use them for application forms and important information sheets because they are sturdier that the average 20 lb paper. When distributing multiple papers in packets it is easy to say to my college class "Look at the bright pink paper" or "the bright green paper" or "the bold orange paper" which saves a great deal of time as opposed to people flipping through a stack of white papers trying to find the right one during a presentation.
I use this brightly colored paper to catch the attention of residents that participate in an annual clean up day for a neighborhood association. I have used the brightly colored paper from Staples for a number of years with explaination of the activities. In order to get the attention of the residents we found using a brightly colored paper has definitly worked. I have used a variety of colors (bright) and have been happy with each color. The weight works out well for sending a folded flier at the USP.
I love the brightness of the paper. It is eye catching. I love sending notes home for parents on this paper because it is not a note that is easily missed.