I was flabbergasted that the RECYCLED paper was 26% more expensive than non-recycled paper. Where's the incentive to be GREEN? You mean to tell me that RECYCLED PAPER is more expensive to produce than manufacturing paper from forests that are cut down / wiped out? OFFER THE RECYCLED PAPER at least as a loss-leader to get your customers in the door - BE A RESPONSIBLE BIG BOX RETAILER in an OBVIOUS EVERY DAY WAY.