I felt the in-store display was a "bait & switch" of sorts. The product was clearly marked one price and I was charged a higher price at check-out with the lower price being the price after a "rebate." Slimey & inefficient...but everybody knows how those rebates work. The company makes it just inconvenient enough so they hope you won't bother for the measley rebate amount.
This is a good paper for ordinary tasks. I sell on line and this prints my shpping labels receipts etc just fine. I prefer recycled paper that is brighter and heavier but I'm not publishing or doing important work right now so this is fine. Most important got it on sale at a good price.