I always buy what is either the best buy or is on sale. I have purchased this particular paper on many occasions and have never been dissatisfied. I purchased a case last year for our church. We've shared some with our missionaries and everyone has been satisfied with the quality of the paper. I would recommend this to friends and family members as well. I've used this for making little tags to glue on to gold poster board to make a "thank you for sharing our wedding day" tag that was tied on a wedding favor. The paper gave a very crisp clean effect to the tag tied on the favors.