There's so many different kinds of paper out there. There's also different kinds of brightness. But for your everyday use just get the cheapest ones. It'll probably end up in the trash somewhere anyways. So why spend the cash. I was lucky enough to get this for free.(well had to pay tax)so I'm real happy. You can get bargains if you know where to look and Staples has tons of bargains. You just have to wait for the right time. Overall- very happy and satisfied with this paper.