We like the brightness and performance of this paper. We have tried cheaper paper and been disappointed in the color texture and quality. We always look for sales of this multipurpose paper so we can keep this product on hand.
Generic paper usually comes with 92 brightness. So 96 is a step above the crowd. Everything else is standard 20 pound 500 sheets to ream 5 000 sheets to case. 8.5 x 11 sizing. Compared to other papers it is less yellow looking due to its 96 brightness rating. Placed side by side the 96 paper makes the 92 look yellowish and a bit duller. So I concentrate on the best deals I can find with a 96 brightness when I find I only have 2 to 3 reams left. Finding a big sale with a rebate to match the sale price was truly a great find. Now I have 10 000 sides to soil with my ink jet printer. I hope it takes more than 3 years like the last case lasted.