First of all the higher the number the brighter the color contrast. Staples multipurpose paper has a "96" for brightness. The pictures come out fantastic and the letters have great clarity. There isn't blotting inside letters like e or o. The pictures come out clear... no running of colors. The paper has a great weight consistency too. The document doesn't come out of the printer moist or wet. There is no need to spend more for multipurpose paper when this product meets my needs. I really enjoy using this product. There is no reason why you shouldn't try it because Staples offers a 100% satisfaction guarantee. So if you are not pleased with the end result return the paper for a refund.
This paper is a good deal. You can't beat Free! When on sale then you submit the Easy Rebate you end up getting it for free. It's perfect for everyday use printing e-mails coupons & anything else I may need to print.
I purchase this paper whenever Staples has it on sale. What I don't like however is that it usually requires a rebate. I don't like spending my time whether online or by mail dealing with a rebate. I just wish Staples would give the discount immediately at the register.