I have used this paper for several years. It's bright and has a nice feel to it. If you're patient you can always find it on sale at Staples. I paid $9.99 after rebate for this whole case of paper. I think that's the best price I've ever seen for any paper at any store except for perhaps Black Friday. There is other paper out there that you can buy. But I believe the value that Staples offers with this paper is what keeps me buying it. I have tried store brand paper at other office supply stores that I was not happy with.