I used the sticker paper to make a couple of large signs that otherwise would have taken a fair amount of time and work to do but with the sticker paper I just printed it off of my color laser and stuck the wording and pictures to the 2 foot by 6 foot sign board.
I make my own labels for greeting cards I create and for other labeling like mailings etc when I want a unique shape. I use a punch to stamp them out of the full sheet once printed.