We've been using this sticker paper for product labels in our coffee roasting business for 5-6 years; using a laser printer we have highly water-resistant vibrant eggshell-finish labels in full color that stick to our bags very well. Have tried a few other brands but always come back; others were flimsier and the scoring on the back of this brand is just right for us. Our only beef? -- not being able to buy this paper in case lots.
The matte finish on this product is of good quality and finished product is good. The only problem with this product is the lines on the back necessary for separating the stickers are not real easy to see.