I have bought the Java brand in the past and believe this has replaced it. I ordered one 24ct. box to try it and it passed the taste test ! It's full bodied without any bitter after taste and while brewing there's no horrible strong smell like some I have tried. This is just the right blend I don't like my coffee too strong but I want it strong enough to know I'm having a good cup of coffee and this fits the bill. Compared to other brand names this is better tasting and cost less per cup makes my decision pretty easy as what to order next. I highly recommend.