I'm not usually one for lighter roasts, preferring something with a bit more fullness. However, this was recommended when I took the Coffee Profile quiz. Since I'm exploring different coffees and K-Cups, I figured I'd go for it. I am new to Keurig and loving it, and this coffee just took my breath away. This blend is subtly complex as it cools, but even hot, there is no bitterness. This is a coffee to be savored. I would not ruin it by adding sugar. I highly recommend this.