I have been drinking decaf products since 1992 when my husband suffered a heart attack and we made some life changes. I never thought that I'd find a coffee that would measure up to caffeinated coffees in satisfying my taste but I was wrong. This coffee has a strong, robust flavor and you won't be able to tell that it's a decaf. I buy it as an auto delivery and get a very good price on it! Try it, It's wonderful!