I'm a retired Police Officer and a retired Truck Driver. I drink my coffee black. Dunkin Dark or Midnight dark roast is the best coffee on the market. The one thing I look for in coffee is taste. I hate to order coffee and have it taste bitter. Dunkin coffee is not bitter. The aroma and taste are the most important thing to me. I love a dark roasted coffee. I have even gotten my adult children to have some on hand for when I visit.