The flavor is well balanced and has just the right amount of medium roast without the bitterness. I like the fact that I can drink a cup in the late afternoon without worrying about the caffeine jolt I'd get from my other coffees.
Half-caff is just right anytime for the person who can't take a lot of caffeine.I drink a lot of coffee so caffeine can get me pretty wound up. De-caff isn't enough so half-caff is just right.