I drink my coffee black and find that Folgers Black Silk coffee is much more flavorful than most other "strong" blends. Other brands I've tried taste watery in comparison.
My husband and I are in our 70s. He is the real coffee drinker in the family and with all the great coffees I have chosen for him, he still talks lovingly about his first cup of coffee 60 years ago. Then he tasted Black Silk. He smiles every he chooses this and says "Now this is my memory of a great cup of coffee."