I buy bold because i want to taste it! This is one of the great ones. The term bold is overused in the descriptions, but this is right on. Don't misread the reviews, just buy it and try it, unless you are not a bold drinker.
Pros: Exceptional/Interesting Flavor, Bold right there
I love bold coffee but unfortunately Emeril's Big Easy is not one of my favorites. The smell during brewing is great but the coffee (though strong) is "muddy" tasting and leaves a bad after taste.
Pros: Pleasing Aroma
Cons: Unpleasant Aftertaste, Unbalanced Or Sharp Acidity