K-cup came in sample pack along with Brewer. Flavor was, unfortunately, unremarkable - was hoping for the 'Bam' factor (Considering the name on the label). K-cup came apart in machine during preparation... Regardless, it wasn't a bad experience and in interest of full disclosure, I went ahead and bought an 18 pack for future use.
Big Easy Bold is for people that like kick-you-in-the-teeth and wake-you-up coffees, which is difficult to produce with a K-cup brewer. I love a good grande triple breve latte and this coffee has enough flavor with enough bitterness to satisfy my palate even when I brew the 12oz setting. I always keep half-n-half handy and on days I can't make it to my local big-chain coffee house, this does the trick - and I'm pretty picky about coffee.
I used this coffee for my first cup with my new brewer. I really enjoyed it. Nice boldness and flavor. I brewed it on small cup and it was perfect for me.