I received one of these with the box of 12 free samples that was thrown in with my Elite. I've gotten used to horrible office coffee working in Japan and when I saw "bold," I cringed. I put off drinking this one and when I finally got to it, I was pleasantly surprised. I brewed it on the medium cup setting and added a little bit of sugar and one small cup of creamer and it was perfect. Just strong enough, but not bitter and had a wonderful after taste. I will definitely buy a box in the future.
This is a really nice bold cup of coffee, hence the name. It's a nice pick me up in the afternoon, or a great motivator in the morning. Even though I would classify it as strong, it's not so strong that it gives me coffee shakes or acidy stomach.
I always loved Emeril's but over the years I have noticed that this specific brand caused my coffeemaker to brew smaller cups, put grounds in the cup, and clog the machine so badly I had to clean it out twice. If not for those issues, I would rate this a 5 star coffee.