I have never been an avid coffee drinker, in fact, I prefer tea but this blend has me hooked for sure. It has such a smooth, pleasing, mellow taste with absolutely no bitter after taste. The bitterness of other coffees is what kept me a tea drinker all my life. This Eight O'Clock Original is the only coffee I truly enjoy and will drink more than one cup of in the morning. I love that it's available for the Keurig.