The big name brands may get all the hype, and that's fine. This is a great coffee for a lot less. And after all, if it tastes better, and costs less, it's all good news! 8 O'clock coffee has been around as long as those big box folks, in fact, they've been making coffee a 100 years longer than I've been alive!
I've been drinking eight O'clock, the original for about 10 years now. My cousin told me about it when I was complaining about the price of "good" coffee. Once I tasted it I was hooked! I also like their Columbian blend coffee. Hands down...best coffee ever!