I have not been a big coffee drinker over the years and usually preferred a decaf mild coffee. When I happened to try this it just clicked for me. Not too overpowering or acidic but great full flavor. Been a fan every since. Just made another in a long line of orders for more. The Fair Trade and organic part was just a real great plus on top of the coffee itself.
Since Kona is no longer available in K-Cups, I have been buying this blend as a substitute. It has many of the same attributes of Kona, and is satisfactory. However, I am anxiously awaiting the return of Kona.