This a strong roast coffee, the kind I don't enjoy. Bought the wrong one and am drinking it. I'm a light roast drinker. I can tell you this, I've made it in a 10 and 12oz size and it doesn't lose that dark roast flavor. Even made a cup and watered it down to try and lighten the flavor, didn't work, the dark roast lives on.
This product was the very best pod available anywhere. Unfortunately, they reduced the amount of coffee in each pod. It was .47 oz until recently. Now it is a weak mess.