I like the other brews Prima Barista offers, but this is smoother than their French and deeper than their Espresso. This has been my favorite since I first tried it years ago! I truly enjoy the Italian Roast. My excited anticipation mounts when the aroma floats above the cup, a deep sigh after the first sip. I add 1/2 a Splenda packet and 4 tbsp Half & Half. My setting is 10 ounce, X-Hot and Strong.