An excellent dark roast coffee with plenty of flavor. Compared to standard diner coffee, this is much darker and, IMHO, much more flavorful without being over the top roasted.
I bought it because the one I buy with my other coffee was out of stock. I tried it and I really like the taste. I do hit the button for strong coffee on my keurig.
At first I was not sure if I liked the Barista Italian Roast as much as I did the Starbucks version, but after a couple of cups, I decided it was on even footing with the Starbucks. Will most likely be getting more of this!