I have been to Columbia several times and always get some Sello Rojo to take home, and this coffee which is not bad just doesn't do it for me. Does not taste like a true deep columbian coffee taste more like Folgers.
Pros: Not Bitter, Balanced Acidity
Cons: Roasted Too Light, Not Enough Flavor, Thin Or Watery Mouthfeel/Body
Among the Barista coffees, this is the best for those who like coffee enough to drink it black. The bitterness of burnt beans is much less and the flavor is a change from other strong coffees.