It's funny, adding the Socially/Environmentally Conscious attribute and then using the K-Cups seems a bit of a contradiction, but I digress... Anyway, I bought this as a potential substitute for the Kona blends, of which I had a couple of different ones. I don't find that this one quite stacks up to the Kona blends I had. It's not quite as smooth in the middle nor long lasting at the finish. However, it does have layers to its flavors and a bit of that natural (not sugary) sweetness (almost nuttiness) that the Kona blends have. It is an Extra Bold variety, though a Medium roast. I'd say it's a tad on the darker side of medium, which I like. There's a hint of burnt flavor, which is why I say it's not as smooth as the Kona blends. The Hawaiian Blend does have similarities, so if you liked the Kona, this may do it for you, and it's a very good coffee on its own, but for me, it's a slight step down from the Kona blend.
We miss Tully's Kona Blend. I bought all I could find locally until it was no longer available anywhere. The Hawaiian Blend is the next best thing, if not better. It has a pleasant smell and taste. Its strong but smooth, not bitter.
I just wasn't impressed. My favorite from Tully's is still the Breakfast Blend. I used to live in Seattle and tried to buy Tully's over the competition (we all know who). But this one didn't do it for me!
One of my great memories of Hawaii is waking up on the big island and drinking my first cup of pure Kona coffee at breakfast. That was over twenty years ago. I've been searching for a coffee to match that flavor, and this is the closest I've found.
Pros: Not Bitter, Attractive Mouthfeel/Body, Pleasing Roast, Balanced Acidity