I've known about Eight O'Clock coffee since I was a child, but never really used it until it recently became available for the Keurig. I've been using Green Mountain's darkest roast until now, but Eight O'clock really has it beat. I like flavorful, rich flavored coffee, and this is the best I've used yet.
I absolutely love this brand and flavor!!!!! It is so much better than Starbucks and I have been a huge fan of Starbucks until I started using this!! I save hundreds of dollars since buying this flavor. I always have about 10 boxes of this on hand at all times.