After my three taste tests I never really found this flavor to have a great aroma. But the taste is better than average. Does have a kick to it's taste with no lingering bitterness. I would say this has a bit of a nutty taste also. Not my number 1 preference but good.
I usually just have a cup or two of coffee a day, and I would consider myself to be an average coffee drinker. I never tried anything exceptionally bold so I figured I would give it a shot. Wow! Very strong indeed. I love it.
First thing every morning I head to my Keurig and brew my first cup of the day. Have a few more during the day and take the decafe Black Diamond before bed. I love the rich flavor! It's like having a coffee house in my kitchen!