The bright white color and 24lb weight provides both print/color clarity (pictoral logo looks great) and professional feel far more economically than photo paper for weekly (and lengthy) handouts for adult education classes. Makes 20lb options look dull, feel thin.
Very high quality paper. I use it for my daily printing requirements. A little heavier weight than regular copy paper which definitely makes it feel sturdier. It is also good for printing color images as the colors appear true to actual photographs.