I love my new Vitamix. I have had two previously (gave one to my daughter and lost the other in a move) and I think I love this one the most. I have to use the plunger less frequently and the motor seems to be much quieter than my previous ones. I tried a different brand (you know which one) before purchasing this, but took it back. Once you have a Vitamix, nothing else stacks up!
I have owned many Vitamix products over the years. You cannot beat the service and the versatility. I make a smoothie almost every day of my life, and it has helped me maintain my fitness throughout the years.
I initially purchased the Vitamix Ascent 2500, but had to return it because the jar was way too big. This one is the perfect size for both small and big batches. The controls are simple, but intuitive once you get the hang of it.
The only blender you will ever need. I've worked in professional kitchens for over 15 years and Vitamix is by far the industry favorite, for a reason. They are workhorses, durable, effective and consistent.
Pros: Speed of Service, Texture Quality, Durability, Easy to use, Power